Content Sharing Strategy: Where And How To Share Content

Content Sharing Strategy: Where And How To Share Content

Learn to share your content effectively, as with the right content sharing, you can boost content’s effectiveness and engage with users it might not otherwise reach.

Implementing content-sharing tactics like personalization, interactive content, user generated content, omnichannel distribution, and analytics-driven optimization, enables you to create an effective content marketing strategy based on resources and budget.

The popular phrase, ‘content is king,’ often leads to the misconception that churning out content regularly will magnetically attract an audience. However, that is a thing of the past. The reality is far more complex, and what actually works is producing high-quality content that understands the pain points of the audience and provides solutions that are in dialogue with them on an emotional level. But to optimize its visibility, you need to ensure that your content is strategically distributed across relevant social media platforms.

Three Tips To Help Funnel Platform Users To Your Site

1. Map The Audience Journey

It outlines the path from initial awareness through engagement and onto conversion, highlighting key touchpoints. Analyse an audience’s online journey to gain insight into their motivations and touchpoints for gathering information and making decisions about a given pain point or opportunity. This provides opportunities to entice users to search for your content in Google or even type the URL directly into the browser.

2. Owned Asset Marketing (OAM)

This includes creating a unique asset with a unique value proposition (UVP) for a specific audience or archetype. Followed by optimizing that asset for different channels or platforms. OAM is a digital PR for SEO that optimizes the digital PR process for earning links and brand mention efficiently from local national, and trade media: podcasts and press.

Zero-click content is content offering standalone insights with no need to click. Clicking might be additive, but not required, which means summarizing conference presentations into shorter LinkedIn posts, taking one key idea from a webinar and writing it as a Threads post, or repurposing a blog post entirely into a video tutorial on YouTube. Studies, research, uniquely valuable resource lists, training courses, expert commentary or framing on a complex topic that identify an opportunity are all types of assets converted to zero-click content.

3. Use A PR Topic Tour

PR topic tour refers to a strategy emphasizes on identifying a trending topic and creating a media tour to share an asset: commentary, data, resources, or unique insights about that topic. An audience is more inclined to search your website or content when researching a topic if they interact with you about it. This is because people start to regard you as an authority on the topic.

For creating a PR topic tour, first identify an industry or media trend, then identify topics and create or optimize an asset. Then at the final pitch or distribute at audience touchpoints. It is a great way to establish an individual or company as an expert in a specific topic.

Some of the places to share your topic tour concept from the mainstream to the niche :-

1. Substack

Substack enable you to publish content in your formats, be it written articles, podcasts, or videos and distribute them seamlessly to subscribers who are genuinely interested in what you have to say and don’t need an extensive following or technical expertise all that is required is passion and commitment. Furthermore, there are over 20 million active subscribers in Substack.

Creators can earn money through paid subscriptions, which offer them financial support directly from their audience and facilitate a direct writer-reader relationship without the need for advertisements or sponsorships.

2. LinkedIn Newsletters

LinkedIn newsletter becomes essential for professionals aiming to strengthen their networks and share their expertise. Factors making them particularly effective are that they provide consistent visibility through direct subscriber notifications, they help professionals build recognition through regular content sharing, and they benefit from LinkedIn’s algorithm & smart content distribution system.

With the use of a function called a LinkedIn Newsletter, members of LinkedIn can write and distribute several articles to their followers regularly. LinkedIn newsletters are incredibly underappreciated. You may instantly reach thousands of subscribers by notifying all of your followers when you create a new newsletter. Professionals who publish newsletters generally see significantly higher engagement rates and network growth compared to those who only share regular posts.

3. OnePitch

OnePitch uses AI for optimizing the public relations pitching process by helping create a targeted media list, providing feedback for improving pitch quality, and tracking interactions, saving time and boosting pitch success. It is a SaaS tool that aims to connect the right journalists to the right pitches. They help media relations practitioners across the pitching process find relevant journalists, craft the perfect pitch and track that pitch’s success.

4. Medium

Medium is an online publishing platform where any writer can share their content, and it is also useful for those looking to publish their thoughts, stories, and ideas on a wide range of topics through direct republishing or creating new, unique stories or assets.

In a digital ecosystem brimming with platforms for expression and information exchange, Medium stands out as a beacon for content creators and readers alike. Offering a blend of simplicity, elegance, and reach, Medium redefines content creation and distribution, making it accessible to anyone with a story to tell or insight to share.

5. Reddit

Reddit is a network of communities known as subreddits, each of which focuses on a certain theme, topic, or area of interest. Users can vote on articles, participate in debates, and exchange news, content, and opinions. You can find trends, guidance, and different viewpoints on nearly any subject there. Redditors are very conscious of brands attempting to “spam” subreddits with their own content, so this is usually best left to a few employees with active Reddit accounts who may occasionally share company blog posts once or twice a month.

Final Thoughts

Content sharing across various platforms needs more than just replication, demanding strategic optimization and understanding each platform’s unique dynamics. Furthermore, content creators significantly enhance the visibility and work impact by employing targeted strategies like mapping the audience journey, creating optimized assets, and using PR topic tours.