Boost Local Visibility With 9 Types Of Content

Boost Local Visibility With 9 Types Of Content

Different types of local content to fuel your SEO strategy. To help keep your website up-to-date with local content and fuel your local SEO strategy, some of the nine different types of local content are listed for recreating within your own business.

What is Local SEO Content?

Content is the foundation of digital marketing success, determining the business's social media fans and followers choose to associate with, how visitors choose to engage with your website, and for which keywords search engines find your site relevant.

Using local business directories significantly boosts the visibility in local search results and enhances the business's credibility.

The difference between “content” and “local content” is the search intent behind the query. When writing, think about the local user, local entities, and local semantic relationships to create a deeper connection. It’s more than simply matching local-based keywords to your blog content. When done correctly, it works.

Local SEO content strategy

1. Research local SEO keywords using Google Trends

Google trends providing you with a few more specifics around the relative search volume of each keyphrase that Google or Bing suggests. Even zooming in specific area, even in your city. Google will suggest even more key phrases related to these phrases next to the geographic overlay. Furthermore, engaging with your local community through events, partnerships, and sponsorships can further enhance your link building and overall SEO performance.

2. Review the top questions your local customers are asking

Each of the top questions should have a full page devoted to it to maximize your ranking potential for each question. Identifying and connecting with local influencers can enhance your outreach campaigns and improve local SEO performance.

Other local SEO content strategies -

3. Understand what is unique about the areas you serve

4. Optimize Your Google Business Profile

5. Include case studies of previous projects

6. Build trust with video interviews and testimonials

7. Attend and recap local events

How Do You Write Local SEO Content?

Using schema markup helps algorithms understand how content is related to one another. As Google search results get richer and more interactive, schema becomes more critical. Adding schema markup to your local business, authors, enable highlighting expertise and authority.

Further, sprinkling local phrases may lead to success with local SEO content. When local keyword research for mapping out your content, do you understand how the topic guiding those keyword phrases fits in?

75% people who own smart speakers use them to search for local businesses weekly. Voice search not new to local SEO, and with your well-written conversational tone, you can target those longer voice search queries in SERPs.

Incorporating unique images in a square format with proper alt text and schema market, ave the better chance of ranking in mobile search for local. Don’t just rely on stock. Use engaging, original images complementing the rest of your content and help tell a more compelling story.

Examples of Content for Local SEO

1. City-Specific Landing Page

Ranking for local keyword terms without a location webpage is challenging. Take a note from Denny’s, if you're a multi-location local business. They created a separate page for each location. another example of Jeni’s Splendid Ice Creams, where you can see Jeni’s talks about local landmarks, downtown areas, paired with unique local images. 

2. State Or Regional Landing Page

Getting clients who are about to create more content is hard. But while competing in the local SEO space, content could make or break your move from Page 2 or 3 to Page 1. It is an overwhelming task, so start with the city or region of your location. For example, Airbnb’s Miami webpage. They created city-specific topical content about staying in Miami. The search intent matches the content on this page perfectly.

Another example is Incfile, a LegalZoom-type company for solo entrepreneurs, built state-specific pages. Before building these state location pages, the team did a deep dive into buyer personas to understand their audience. Incfile determined that state location pages would make the UX better for their customers. This not only increased organic traffic but improve conversions.

Other examples are FAQ pages, Specials, Host Local Events, Partnering with local events or implementing an events calendar, Blog Content, ‘Best Of’ guides, and press pages.

Final Thought: Content Can Improve Your Local Search Rankings

Local SEO has modernized as local algorithms change and search result features adapt to consumer behaviour.

The days of merely placing your NAP on your webpages for the purpose of ranking in the map packs are long gone, as evidenced by the content surrounding city-specific landing pages and press pages that are all focused on intent. Take a look at these nine content production ideas for your local business before another day passes, and continue to post the content on the blog.