AI-Powered Google Ads Creative Features

AI-Powered Google Ads Creative Features

Automatically Created Assets

Automatically created assets is a campaign-level setting that enhances the relevance of your Search ads by generating custom headlines and descriptions based on your ad’s context. Enabling automatically created assets setting, creating headlines and descriptions for your responsive search ads (RSAs) and Performance Max asset groups. This is for augmenting manual assets for providing incremental conversion opportunities by creating more relevant ads for more queries.

ACAs can boost ad relevance by matching ads and landing pages better; however, it means ceding control to Google’s AI. This might not be suitable for highly regulated industries or brands with strict compliance standards, as you won’t have full control over the ad’s message.

RSAs assembling ad combinations are predicted to perform best using both assets you are providing and ACAs. Automatically creating assets can use generative AI for advertisers with English-language assets.

Search and Performance Max are applicable campaign types, generating text assets for responsive search ads and PMax asset groups. While campaign-level settings are setting location and generate assets after the campaign is live.

Dynamic Assets

Dynamic image assets are an account-level automated asset that enables Google to curate relevant visuals from your ad’s landing page to complement your existing search ads. This can ultimately help you in reaching your performance goals with compelling visuals of products or services, enhancing the message of your text ads.

Number of automated assets (formerly known as extensions) options offering at an account level, like seller ratings, automated locations, and longer headlines. Five dynamic asset types include dynamic image assets, dynamic sitelinks, dynamic structured snippets, and dynamic callouts.

Benefits:-

Dynamic assets boost your advertising impact and value by showing visually relevant information that is difficult to convey with text only. By showing a preview of what a user can expect on the landing page, inspiring users to click through. Other benefits include driving measurable performance for your marketing objectives, ease of use & control.

They are available from the Assets tab and are mostly eligible to show with all ad types across multiple campaigns. Setting location: campaigns>assets>three-dot menu icon>account level automated assets settings tab.

When an asset is predicted to improve your ad’s performance, Google Ads automatically creates and displays it below your ad. Dynamic assets are sourced from content and images on your landing page. Dynamic assets don’t currently use generative AI.

Asset Generation In Performance Max

The asset generation feature in PMax is available when creating or editing your Performance Max campaigns, generating custom assets using text-to-text and text-to-image prompts.

Performance Max is an applicable campaign type, launched globally in May for customers whose Google Ads language is set to English. Their setting location is optional during campaign creation and asset group editing workflows. The option is available when creating new campaigns and asset groups and when editing existing asset groups.

Inputting your final URL (a webpage or a social media page) in the “Asset generation panel”, producing a synopsis of the company that includes unique selling points and goods or services that are promoted in the asset group. Then choose to “generate assets” for review and editing before publishing.

Gemini models are used for generating text assets based on your website. Assets selected from your website and social media accounts, stock image pool, and AI-generated photos would be shown. In addition, you can use text prompts to create original images. Autogenerated videos are created from the other assets in the asset group.

You will soon be able to enter the desired picture type in a text-to-prompt form and then upload a reference image, thanks to the image references presented at GML. It will produce unique pictures that adhere to the original context, theme, and style. (to begin, solely in English)

Conversational Experience For Search Ads

This is the chat-based feature powered by large language models to help when creating new Search campaigns. It is somewhat similar to asset generation in PMax.

Applicable campaign types are eligible search campaigns where the language is set to English. Keywords, headlines, descriptions, images, and sitelinks are generated. See the option when you reach the “Keywords and ad” step during Search campaign construction, if eligible.

It is generated during campaign construction. It is sourced from your text prompts and landing page. Image suggestions are either sourced from your landing page or generated by Google AI. The keywords and assets you approve would be reflected in their respective reports. You are able to review and revise suggested assets created in the conversational experience for accuracy and to ensure they are accurate and reflect your brand voice.

AI Creatives News From Google Marketing Live

Brand guidelines for Performance Max

With brand guidelines for PMax creative assets, you will soon be able to set your brand colors, either by offering them directly or confirming the colors detected from your website. We will also aim to closely match the brand font detected on your website. These guidelines would then be applied to auto-generated videos and responsive display ads, which are also getting a much-needed, modern facelift.

You would be able to review and edit your brand guidelines at any time. Brand guidelines are now in beta and will be rolling out generally in the coming months.

AI Image Editor In The Asset Library And In Performance Max

Retailers would soon be able to integrate products from their Google Merchant Feed into the image editor in Google Ads. Nowadays, editing options include cropping, background removal, color adjustment, and aspect ratio removal or restoration. Additionally, you would be able to produce additional versions of your assets. When you generate a new image from the Asset library in your Shared library under Tools, you would see the image editor.

Animated Image Ads For Shorts

For a more Shorts-native experience, animated image advertising in Shorts would be created automatically from the photos in your account. For example, Demand Gen may compile and animate product photos into a single advertisement when you upload your feed.

Shopping Ads

With 3D Spin, you will be able to show 360-degree views of your products in Shopping ads. Shoes would be the first product available with 3D Spin. To assemble the 3D view, you’ll need high-resolution photos from at least five different perspectives. Both free listings and shopping advertisements may display them. More information can be found here.

Try-on advertisements are starting with tops, which are already available for clothing in free classifieds. From the advertisement, users can select to view clothing in this category on models of various sizes.

High-resolution photos with a minimum resolution of 512 x 512 pixels, ideally 1024 pixels or higher, are required. One front-facing model or mannequin wearing a single item of clothing in a straightforward pose should be featured